GIO-GOI | A Fashion Jeans & Casual Apparels Brand

A British Fashion Brand created in the 1980's by the Donnellys who started selling clothes and memorabilia at clubs and raves in Manchester most notably the Hacienda. After a legal battle with Giorgio Armani over the use of 'Gio' the Donnelly's decided to end production. Gio Goi was relaunched in 2005 after financial backers were keen to revive the brand. With links to the music world and worn by the famous Pete Doherty and Liam Gallagher Gio has gone from strength to strength producing music inspired clothing.